Ariat Two24 Collection
Two24 blends artisan craftsmanship with touches of our authentic equestrian heritage to produce a uniquely timeless collection of footwear. Explore the incredible artistry that goes into producing the Two24 lineup, 100% handcrafted in the USA.
Jose has been with the Ariat team for over 5 years, during which he’s had the opportunity to design footwear in Western, English, Work and Lifestyle segments. Jose’s interest in Footwear Design began in college, where his passion for soccer led into an interest in designing soccer cleats, and later, lifestyle and fashion products. This breadth of experience and passion for footwear has provided Jose with a very well-rounded approach to design, which has reached new heights with Ariat’s Two24 Men’s line.
In developing the Men’s Two24 line, Jose’s vision was to keep each product unique and interesting while still remaining true to Ariat’s equestrian roots. “We’ve taken classic silhouettes & infused them with unexpected & sometimes opposing details; these details complement each other to create unique styles that also stay true to our rich equestrian heritage.” The result of this vision is an incredible line of Rugged & Refined footwear that pushes the boundaries of the Ariat brand while still paying homage to its roots.
Lauren joined the Ariat team in 2013, and has primarily focused on Women’s Lifestyle products before taking on the Ariat Two24 Women’s line for Fall ’16. Lauren’s love for footwear design began during in her senior year of high school, where she began creating vintage shoe patterns by hand. This passion eventually led Lauren to the Fashion Institute of Design and Merchandising, and only two days after graduation, she found herself at Ariat.
Much like Jose, Lauren’s vision for the Women’s Two24 line was to create an elevated collection that is fashion-forward while identifying with Ariat’s Western and English equestrian roots. What makes the Two24 Women’s line stand out, according to Lauren? “Specifically, the quality of the leathers and the details in the patterning and design. We chose beautiful leather and real cow lining; it’s an extra layer of quality that our customers can actually feel. We have also added a great amount of comfort technology while keeping the overall look of the collection slim and sleek.” You can see Lauren’s vision come to fruition in the gorgeous footwear of the Fall ’16 Two24 collection, available now.